The Strand's $60 million redevelopment wil reinvigorate Coolangatta as a whole and provide a retail, dining and entertainment precinct unlike any other seen before. The centre's transformation include an ocean-facing Dining Precinct with a Landini designed 300-seat Restaurant Court on Level 1, offering sweeping views over Coolangatta Beach and an eclectic and vibrant mix of dining options.

The vision for the redevelopment of the ground floor will see the introduction of a small shops precinct, offering unique, independent and eclectic stores that won't be seen in other centres. This precinct will see a return of the "specialiaist" and be a voyage of "discovery" for customers by focussing on securing retailers that offer a range of free spirited, retro and funky apparel, footwear, fashion accessories, homewares, personal pampering and entertainment products.